This term is being coined in different countries to help spread the awareness of anorexia in males.  In countries like Sweden and Australia, numbers of males with anorexia are actually increasing and they may not even be getting the right kind of treatment they need. 
    In America, it's pretty excepted that males can develop the disease too, although not as frequent as females, but it does happen.  In other countries however, although they are trying to let others know how serious of a disease it is, people are remaining skeptical.

I dont see why any man would want to be anorexic though. No girl likes a super skinny boy. Like magazines and tabloids and fashion exploid super skinny girls but never guys.